LIC India has kicked off a huge customer campaign asking its customers to buy insurance before Jan 1, 2014. The campaign says, “Your favourite products now available till December 31, 2013 only”. The products talked about here are Jeevan tarang, Jeevan anand and Bima bachat.
The Insurer will begin afresh from Jan 1, 2014 on wards with a portfolio of 15 products, which includes some changes to the old products. The reason for launching this campaign is to create a rush among the customers for these products. The campaign could give a boost to the sales of LIC in the coming few days.